The Facts About Home Staging

  • >80% of buyers start their search online

  • Buyers form an opinion within 7 – 10 seconds of entering the home

  • >87% of buyers say home presentation impacts their purchasing decision

  • Staged homes sell 50% faster and approximately 6-10% more than unstaged homes

What is home staging?

Home staging is the art of using marketing and decorating techniques to create an inviting and appealing home for potential buyers. At Austin Premier Home staging, we follow a simple yet effective process to lure buyers to your home and make them say “this is the home for me.” Successful home staging is the process of depersonalizing, highlighting focal points, eliminating clutter, making sure each room is light, bright, updated and inviting. It is important to emphasize the positives while downplaying the negatives. Finally, home staging is about creating emotional connection points so that buyers will subconsciously “feel at home.”

Why should I choose home staging?

Professionally staged homes sell faster and for more money. The National Association of Realtors (NAR) found that a professionally staged home will sell 50% faster and have an increased profit of 6-10%. For example, a non-staged home that sold for $350,000 probably would have sold for at least $371,000, conservatively.

How much will staging cost?

Staging should not cost you a dime, but instead it should make you money. Home staging averages a 299% return on investment according to A Home Gain 2011 Top Ten D-I-Y Home Improvements survey. (surveyed over 2000 realtors)

When should I choose home staging?

Right away. The longer a house stays on the market, the further below list price it drops. According to a National Association of Realtors survey, homes sold in the first 4 weeks averaged a sale price of 1% over list price, 4 to 12 weeks is 5% less than list price, 13 to 24 weeks averaged 6.4% less than list price and 24 was more than 10% below list price.

Why can’t I stage my home myself?

Most people cannot view their home objectively therefore it cannot be “packaged” effectively. An Austin Premier Home Stager will view a home from a buyer’s perspective and are trained to creatively transform your home to appeal to the broadest range of buyers.

Why can’t a buyer look past my stuff when buying a home?

Only 10% of buyers can visualize the potential of a home. Therefore, it is important to show a buyer the advantages of buying your home instead of having them use their imaginations.

For more information call Austin Premier Home Staging at (512) 573-7860. We would love to transform your home into a buyer’s dream home and help you get top dollar for the sale.